Under Michigan Advertising and Marketing, my team and I developed a set of deliverables for our client: national facial company Heyday. With the goal of increasing student outreach, we fostered partnerships with student organizations and hosted a tabling event.

Designing these stickers to be used as giveaways, I wanted to target the student audience by using school specific imagery and trendy phrases. The final deliverables merge Heyday’s clean, natural color palette with exclusive and fun visuals.